SAG x iPass for Mazu Festival in Taiwan
Mazu has been the Goddess of Sea to protect fishermen and now her worship spread widely in Taiwan as we pray for her mercy and miraculous deed when we are challenged with difficulties in life. In each April, tens of thousands of people join Temple Festival and Dajia Mazu Pilgrimage. Such an event is one of the third largest religious gatherings in the world and even regarded as World Living Heritage by UNESCO.
SAG takes part in this important event by bringing a splendid keyfob. We carve a thickened board to make the shape of Mazu figure in this cute version. Meanwhile, we use gold stamping to outline Mazu with glossy effect, making this keyfob looks noble and shines as a lucky charm to carry for the believers. We also team up with iPass to equip this keyfob with e-Wallet services which cover transportation and shopping to make our life convenient. All in all, we are proud to observe our temple culture and wish you to share the blessings and love of Mazu from Taiwan.