RFID expert SAG has been manufacturing a wide range of RFID products for 20 years: This includes labels and inlays, tags, keyfobs, sensor tags, cards and customized solutions. The focus is especially on RFID applications in industry, healthcare and the automotive sector. In the future, production capacity will be increased even further: the construction of the new main site is scheduled for completion as early as December 2022. At the same time, SAG is focusing on a new marketing strategy, including a new website. Jasmine Shih, Marketing Director at SAG, explains the background to the new strategy in an interview.